“Manchester United” was named the most expensive brand of football – BBC Russian

• 8 June 2015

Post

Ander Herrera and Ashley Young enjoyed a goal scored in the match with “Aston Villa” in the spring of this year,

English football club “Manchester United” is the most expensive brand in the world of football, it is estimated consulting company Brand Finance. Previously, the most expensive football brand, according to the company, was the Munich “Bavaria”.

Despite the fact that the “Manchester United” for two years did not please fans of the major trophies, the cost of only one team name can be up to 1.2 billion dollars, experts say Brand Finance.

Their findings are based on an assessment of the club’s fans around the world, as well as dependent on this lucrative advertising contracts.

” Even if we take for granted the recent reports of a decrease in the number of fans of the club, “United” retains legions of fans in India, South-East Asia and China, averaging a total of more than 500 million fans. News about lowering the popularity of the club, apparently, did not affect the attitude on the part of sponsors “, – stated in the Brand Finance.

News of the decline in the popularity of the club, apparently, did not affect the ratio of to him by sponsors

Brand Finance

The company recalls the extremely lucrative advertising contracts signed by the leadership of “Manchester United”. In 2012, they signed a seven-year agreement with the American automaker Chevrolet for advertising on T-shirts (the amount was not disclosed, but according to reports, was significant).

Advertising billions

In addition to this in the past, the club signed a contract with Adidas for sewing football shape for the team in the amount of 1.14 billion dollars over 10 years. Previously, the players, “Manchester United” took the form of Nike.

The value of the brand, “Manchester United” in the past year increased by 63%, according to Brand Finance. The reason is not only the conclusion of lucrative advertising contracts, but also that the English Premier League this year the record was saved money for the sale of rights to broadcast matches – 7.76 billion dollars.

As a result, six of clubs Top Ten list compiled by Brand Finance, is English.

The Spanish “Barcelona”, which on Saturday won the Champions League, is located in the league table of football brand value in sixth place, having gone down two places in comparison with the last year.

Full top ten list is as follows:

1. “Manchester United” (England) – $ 1.2 billion.
2. “Bavaria” (Munich, Germany) – 933 million dollars.
3. “Real” (Madrid, Spain) – 873 million dollars.
4. “Manchester City “(England) – 800 million dollars.
5. ” Chelsea “(England) – 795 million dollars.
6. ” Barcelona “(Spain) – 773 million dollars.
7. ” Arsenal “(England) – 703 million dollars.
8. ” Liverpool “(England) – 577 million dollars.
9. ” Paris Saint-Germain “(France) – 541 million dollars.
10. “Tottenham Hotspur” (England) – 360 million dollars.