MOSCOW, February 11th. / Corr. Anton Tales TASS /. The finalists in the competition for the development of Russian football mascot 2018 World Cup came tiger, wolf and cat. This was announced during the awards students who won the second stage of the contest the 2018 World Cup mascot. The event is held in the Ministry of Sports.
The work will be handled by professional animators with the participation of the authors, and autumn exhibited at the All-Russian vote, which also reveal the winner.
“We are glad that so many people attended emblem one mascot -. quite different, he is mobile, there is a stadium in advertising “, – he told reporters CEO of the organizing committee” Russia-2018 “Alexei Sorokin
on winning the competition claim the department student. graphic design, Tomsk state University Ekaterina Bocharova (Wolf), a student at the Novgorod state University after Yaroslav the Wise Sophia Podlesnykh (Cote) and a student of the St. Petersburg state University of industrial technology and design Valeria Taburenko (Tiger).
As told to Bocharova, it the choice fell on the wolf immediately. “First I drew a tiger, then I tried to bear, but soon felt that it was too stereotypical character – she said -. As a result, decided to draw a wolf of course, this animal is considered to be evil, but it’s only because he’s hungry people it in.. eventually tamed and got a good friend in the form of dogs. I love dogs. I confess, I was inspired by my favorite dog “.
Podlesnykh also found inspiration in pets. “When you create a version mascot inspired me my cat as well as the famous kitten Gath of the Soviet cartoon – she said -. I believe that the cat – a very promising option because the animal is attractive throughout the world”
. Taburenko noted that also chose a popular character. “Tiger is very popular all over the world, – she said -. My talisman believes that football will bring together people around the world”
On Thursday, the organizing committee “Russia-2018″ held a seminar with the participation of the finalists of representatives of the International Federation. football (FIFA) and animation agency that will work with the design of the “candidates” in talismans. The seminar was attended by the brand manager of World Cup 2018 Louise Poole and Marketing Director Julia Cooper organizing committee. They talked about branding and brand symbolism of 2018, the process of creating a mascot and his future “life”
The world championship will be held from June 14 to July 15, 2018 at 12 stadiums in 11 Russian cities. Moscow and St. .Petersburg, Kazan, Nizhny Novgorod, Saransk, Sochi, Rostov-on-Don, Volgograd, Kaliningrad, Yekaterinburg and Samara.
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