Continental Hockey League on February 20 presented its new style, which from the beginning of the playoffs becomes its integral part. The changes affect various aspects of the visual image of league, and designed to make the perception of the KHL more modern and dynamic, the press service of the league.
At the heart of the new style of the CHL is the principle of monochrome. Multicolor gives way to a combination of black and steel (specular) color, which is associated with the puck on the glittering ice skate blade and adds a visual image of rigidity and vigor. Using a concise color range affected the appearance of the main elements of the KHL symbols – logo. Writing abbreviations KHL has become more crisp, pronounced. In addition, a logo, and an alternative embodiment in which the abbreviation is used independently. By the beginning of the playoffs in the new style will feature all of the arena’s official website and mobile app KHL, as well as licensed products.
Especially for the launch of the new corporate identity League is exclusive limited collection Steel Collection of clothing developed in cooperation with well-known Russian designer Antonina Shapovalova. Special screening of this collection will be held on February 21 before the opening match of the series CSKA playoffs – “Slovan” – catwalk models will be the ice rink “Army” Sports Palace
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From today start sales of licensed products in the new corporate style of the online store of the KHL. In addition to clothing Steel Collection, fans will be able to purchase a wide range of gift items, accessories and caps in a new style developed by Atributika & amp;. Club
In the new-style league will appear and for those who follow hockey through official sites on the Internet. The site of the Kontinental Hockey League will be reflected in a new color scheme, saving for the users all the advantages
«Hockey -. One of the most dynamic sports, which does not stand still, constantly changing and evolving. uncompromising and brings together all the fans – This is why the new style of the KHL, corresponding to modern hockey was created. I am sure that the elements of the new visual perception not only become a bright background to the exciting wrestling teams and the emotional mood of the audience, but also to make the image of the league even more recognizable, stylish and consistent with the spirit of the game “, – said the president of the CHL Dmitry Chernyshenko .
The new corporate identity KHL
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